1. ‘BEKEIKOREA’ Overview
The Company, ‘BEKEIKOREA’ has indefatigable, undiminished enthusiasm and a lot of energy, and it was founded in 2015 for the purpose of providing the real beauty with the best in quality and innovative skin solutions to people all over the world. We launched the prestige marine pearl cosmetic brand ‘KLAVUU’ in 2016.
We will pull out all stops to grow up the best cosmetic company in domestic market, and show the perfect beauty and health for everyone in the world. In addition, in every department of our business, we not only look towards our successful future by innovating continuously and challenging, and will try to develop customer service in advance for reaching our higher goals.
2. Company Profile
-Company : Bekei Korea Co., Ltd.
-Sector : Cosmetics
-Brand Name : ‘Klavuu’
-Homepage : www.klavuu.com
-CEO : Hyunbae Kim
3. Main Brand Report
KLAVUU is a combined Swedish word of ‘Klar’ and ‘Vuu’. The word Klar means ‘clear’, representing our philosophy of providing you a clear product and ‘Vuu’ means ‘view’. Together, the words represent our concept of delivering you a clear and clean philosophy.
‘O’ typography symbolizes the trust you can have in us as a professional beauty care brand. The symbol of KLAVUU symbolizes a pear, which appear an eternal heritage and clean beauty with precious energy sources of the ocean.
As a worth a fortune, pearl is the only jewel that forms in a live organism among the many kinds of jewelries. It goes well with every place and anyone, and this is an indispensable item to make further embellish your looking and it shares with your life from birth to death. It holds its own distinctive beauty and purity of nature. The pearl has an eternal heritage and clean beauty. Klavuu’s all product is based on korean pearl extracted. We continuously for best quality’s pearl base material in Jeju, Wando, Uljin, etc, and invest in R&D part, because this is our prior competitiveness compared to other brands.
4. Technical Features
Klavuu extracted a pearl as the method of ultrasonic waves. The ultrasonic waves process are the improvement of existing method (heat extraction) which has been destroyed the appropriate pearl ingredients. This 40KHz’s ultrasonic waves could make extracted and keep to low temperature (40-60 degree celsius) and it protects the destruction of pearl’s appropriate ingredients in the process of extraction.
‘Natural Solution’ which is one of the biggest base cosmetic ingredients company developed the technical features with Klavuu’s researchers. This technical features are useful for applying to cosmetics and it could maximize the effectiveness of outstanding pearl.
5. Best product No.1 It has become known by #Actress cream and made major issues via exposed On-Offline channels. This glow base cream helps your skin to brighten and prepare to make up smoothly.
6. Major Channel
-Domestic Sales : ON-Line ▲Official KLAVUU Web store General E-mall(SSG, lotte, CJ, etc.) ▲Shilla / Lotte Duty Free ▲Beauty on-line store of every kind/ OFF-Line ▲CHICOR ▲LOHBS ▲Lotte Deparment store ▲CREMARE Celeb’s Makeup Artist & Hair Shop ▲Flagship Store (Myungdong, Seoul).
-Global Sales : ON-Line ▲Tmall ▲JD.Com ▲Qoo10 ▲LAZADA Soko Glam, etc. ▲TAOBAO ▲Amazon etc./ OFF-Line ▲Colour-mix in HK ▲Bloomingdales in US
Costco in US ▲Japan Barneys Newyork ▲Yue-Hwa Department store in SG ▲Ready to enter Drugstore in Europe.
7. KLAVUU Performance History
2016
-Feb : KLAVUU launching White pearlsation released.
-Apr: The first batch of Pearl serum Sold-out.
-May: KLAVUU was nominated for HIT500 product by Small and medium Business Corporation.
-Oct : Actress Backstage Cream Continuously Sold-out
-Nov : Secondary supply batch of Actress Backstage Cream Sold-out in only three weeks.
2017
-Mar : Entered Colourmix HK
-Jun : Entered Bloomingdales department store in New York
-Apr : Opened Flagshipstore in Korea
-Nov : Awarded Rising Star in Cosmetics in 2017 HK comoprof
2018
-Feb: Ideal Actree Backstage Cream’s number of sales exceeded 1mil domestically and globally
-Mar : Signed with CMG group in Thai.
