UPDATE. 2024-03-19 (화)
[Biz-in]COMPANY PROFIL 'HABERDASHERS'
[Biz-in]COMPANY PROFIL 'HABERDASHERS'
  • 박가희 기자
  • 승인 2018.04.13 19:24
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'HABERDASHERS'
'HABERDASHERS'

1.'HABERDASHERS' Overview
Unified in Art and Culture, the ever-growing independent design platform – Haberdashers company - crafts a new way of life in collaboration with selective industry artists, the Creative Director, designer, illustrator, videographer, and photographer alike. A wristwatch may merely seem as a value tool for gradual souvenir – Habstore; our watch store, envisions further just the product - we endeavor to encompass both traditional touch and an aesthetic escape to a collective “timepiece” through Art, Design, and Culture.

HABSTORE is the first global destination online watch shopping store for exclusive collection of designers launched in all around the world such as Japan, Korea, Sweden, USA etc. HABSTORE offers bridges to various watch brands that ranges from emerging designer brands that are trying to expand to the global market or import to Korea fashion market. HABSTORE is currently carrying Daniel Wellington, Harriot Watches, Paul Vice, Eone Timepieces and more.

Harriot watches delivers online imagery journal which collaborates with renowned magazine publishing firms filled with Korean fashion trend, Interior design, life style and fashion news in various perspectives. Harriot Watch does not limit to just being a brand retailor; we serve as an international brand that connects oversea buyers to “Made in Korea” watches.

- Web : www.haberdashers.co.kr

- Address : 2F Donggyo-ro 36 Gil 15, Mapo-gu 03982 Seoul, South Korea | jhong@habstore.com

2. CEO Profile
-CEO : SUNG CHO JACOB HONG
 
-EDUCATION : Parsons The New School for Desgin, NY, NY, USA, graduated 2010/ Degree of Associate in Applied Science (AAS) in Fashion Marketing/University of Seoul/ graduated 2008 : Bachelor’s degree in Economics.

CEO : SUNG CHO JACOB HONG.
CEO : SUNG CHO JACOB HONG.

-PROFESSIONAL EXPERIENCES :
Haberdashers, Seoul Korea   2012 – Present Ceo of Haberdashers Company
Rugby Ralph Lauren, New York, NY Assistant Manager / Coordinator
H&M Korea, Seoul South Korea Visual Merchandise Design
Ralph Lauren Korea, Seoul South Korea Visual Merchandise Design / Manager

3.Main Product
-HARRIOT WATCHES

We asked ourselves, why do we spend such an incredible amount of money to buy a luxury wrist watch? Avoid the traditional watch industry, well-made watch products shouldn’t have to cost a fortune. Harriot is proud to presents classic an affordable watch for our friends and families. Harriot is born in Seoul and deliver directly to customers from Seoul, Korea. We offer promising quality fashion watch at reasonable prices.

We have been look closely in to the watch market for a long time and we’ve found some overpricing marketing brands. Among the overpricing bubbles that have been traditionally applied in watch market lead to expensive watches. department store-oriented distribution, tremendous mid-margins, and inflated pricing compared to materials and parts. We’re trying to upend the traditional luxury watch by selling products with the finest materials and craftsmanship, directly to our customers. That allows us to cut out a lot of unnecessary cost, allowing us to sell our products at much more reasonable prices.

HARRIOT WATCHES.
HARRIOT WATCHES.

Harriot was born with the belief that well-made watches should not have to be expensive. It seems people are lockup with the stereotype thought that expensive watch equals well-made good product but, for the first attempt that good product should not be expensive. We decided to start making small but big changes, reduce advertisement cost and extra cost to give it back to customers.

Made in KOREA/ We design and make your order products in heart of Korea, Seoul. Harriot watches are made by experts watch makers with the know-how.

4. Company history
-Established ‘HABERDASHERS’ Company in 2012 / Preppy concepts of total fashion distribution company
-2012 : <DANIEL WELLIONGTON> / Sweden Official Distributor(-2014)
-The first official distributor of Daniel Wellington (Watch Brand)
-2013 : <LARSSON & JENNINGS> / UK Official Distributor (-2013)
-2014 : <PREP SEOUL> LAUNCHED
-2015 : <HABSTORE> LAUNCHED
-2015 : Official Distributor Contract
-<NORMAL TIMEPIECES> / Japan Brand : Korea Official Distributor
-<VOID WATCHES> / Hongkong Brand : Korea Official Distributor
-<AARK> / Austrailia : Korea Official Distributor (-2016)
-<PAULIN> / UK Brand : Korea Official Distributor (-2016)
-2016 : <PAUL VICE> LAUNCHED
-2016 : <HARRIOT> LAUNCHED
-2017 : <COASTAL ROAD> LAUNCHED


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